The Most Common Mistake Business Owners Make

the most common mistake business owners make

9 min read Listen to Podcast Almost every business owner I know makes this one single mistake that costs them dearly in the long run. I used to believe that getting a sale was always a good thing. Meaning, that even if I gave a discount to the customer to get their business, it was […]

Why branding is like growing bamboo

why branding is like growing bamboo

2 min read Watch the Video Listen to Podcast Most people know that bamboo grows really fast, but what most don’t know about bamboo is that it takes a really long time before the growth starts. Bamboo requires consistent care despite showing no results in the beginning. But once the growth starts, bamboo grows and […]

5 Things All Strong Brands Have

starbucks branding

With the help of technology, building a strong brand today is more feasible than it has ever been before. You can build your own or wake up tomorrow morning and find that someone else already owns what you were working hard for! The good news? Even if yours wasn’t very popular to start off with […]

Why businesses need to focus on digital branding

why businesses need to focus on their digital branding

3 min read Watch the Video In today’s digital world, it’s more important than ever for businesses to focus on their online brand. Your brand reputation is one of the most important assets you have, and it can be easily damaged by a negative social media presence or inconsistency across platforms. By building a strong, […]

5 critical reasons why businesses need to care about user experience

5 critical reasons why businesses need to care about user experience

3 min read Watch the Video Listen to Podcast User experience (UX) is a term you likely hear tossed around quite frequently. It’s become somewhat of a buzzword in the marketing world. As a result, many business owners and marketers have started to pay more attention to UX, but there are still some who view […]

7 reasons strong branding is essential for businesses.

7 reasons strong branding is essential to businesses

As a business owner, it’s essential to understand the importance of branding. Strong branding can help you attract and retain customers, differentiate your business from your competitors, and create overall brand equity. Here are seven reasons why strong branding is essential to businesses: 1. A strong brand can help to build customer loyalty. Customers who […]

How to Increase Customer Loyalty with User Experience

how to increase brand loyalty with user experience

Increasing customer loyalty is essential for any business that wants to stay afloat. In today’s digital age, user experience (UX) is one of the most important factors in increasing customer loyalty. By definition, UX is “the overall experience of a person using a product or service.” In other words, it’s how your customers feel when […]

How to Build a Magnetic Brand

how to build a magnetic brand

A magnetic brand is one that people are naturally drawn to. It’s the kind of brand that customers want to engage with and promote to their friends and family. So, how do you build a magnetic brand? It all starts with creating a strong foundation based on the following pillars: Pillar 1: A Compelling Story […]

3 simple ways to increase your average order value.

how to increase your average order value

3 min read Watch the Video Have you been trying to figure how you can increase your average order value? This is one of the three levers you can pull to help increase your revenue. Whether you are a brick and mortar, B2B, or and online business, increasing your average order value something you should […]

The most important part of your brand that no one tells you

your people are your brand

5 min read Listen to Podcast Most people think their brand is defined by their logo, marketing materials, website, and a whole slew of other things. While those things are important and they play a role in attracting prospective customers and converting them, there is actually one thing that is more important to your brand […]