3 min read
User experience (UX) is a term you likely hear tossed around quite frequently. It’s become somewhat of a buzzword in the marketing world. As a result, many business owners and marketers have started to pay more attention to UX, but there are still some who view it as an unimportant aspect of their business.
The truth is, user experience should be one of your biggest priorities. Why? Because it can have a massive impact on your bottom line. In fact, improving your UX can result in a 32% increase in conversion rates.
Not sure if you need to invest more time and resources into UX? Keep reading. Below, we’ve outline 5 critical reasons businesses need to care about UX:
1. Improved Customer Satisfaction
One of the primary benefits of investing in user experience is that it can lead to improved customer satisfaction. Satisfied customers are more likely to continue doing business with a company and to recommend a company to others. Additionally, satisfied customers are less likely to churn, or cancel their subscription or service.
2. Increased Sales and Revenue
Investing in user experience can also lead to increased sales and revenue for a business. This is because satisfied customers are more likely to make purchases and to spend more money when they do make a purchase. Additionally, businesses that offer a great user experience are more likely to attract new customers.
3. Reduced Support Costs
Another benefit of investing in user experience is that it can lead to reduced support costs. This is because satisfied customers are less likely to need support and when they do need support, they are more likely to be able to resolve their issue themselves without needing to contact customer support. Additionally, businesses that offer a great user experience are more likely to have fewer returns and exchanges.
4. Improved Employee Satisfaction
Investing in user experience can also lead to improved employee satisfaction. This is because employees who are happy with their work environment and their job are more likely to be productive and engaged in their work. Additionally, happy employees are less likely to leave a company, which can save a business money on turnover costs.
5. Enhanced Brand Reputation
Another benefit of investing in user experience is that it can help to enhance a company’s brand reputation. This is because satisfied customers are more likely to leave positive reviews and testimonials, which can help attract new customers. Additionally, companies with a great user experience are often seen as being more innovative and forward-thinking, which can further improve their reputation. This can be critical to a business’ growth in certain industries. Take higher education for instance. As a university, you want your brand’s to be associated with innovation, cutting-edge technology, and what’s next. Creating a great user experience for your educational institution is critical to attracting new students.
